Home > General Election 2010, Politics > Labour could have been creamed (and probably deserved it)

Labour could have been creamed (and probably deserved it)

The Guardian’s April Fool’s joke before the general election must have made Labour Party strategists to think twice.

John Rentoul:

The unseen election, eagle eyeMore gems from Dennis Kavanagh and Philip Cowley’s superb The British General Election of 2010. Some of the stuff about Labour’s campaign is quality comedy. The party’s “war book”, they report,

listed so many potential negatives that when it came to analysis of the party’s strengths and weaknesses the authors had to use a smaller font size to detail the weaknesses.

They also reveal that the Guardian’s April Fool stunt, reporting Labour’s latest poster with the slogan, “Step Outside Posh Boy” (right), was close to one of the party’s real poster designs, featuring a picture of Gordon Brown, which had been drawn up but not used: “He’s the toughest boss in Britain.”

In an endnote, the authors add: “‘Made in Scotland from Girders’ was also not used.”

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